Aligning medical devices in a customer-centric way and leading them to market success
2 day course product management
In product management, you face the challenge of initiating new innovative products and improving the cost and profit situation of existing products. In the medical device industry, you also have to take into account the legal and economic framework conditions in order to successfully sell your products.
In the course, various product management processes provide you with orientation on which tasks and techniques to use in the respective phases and which interfaces are relevant locally and globally in order to manage product success holistically. You will learn the strategic approach for successful product planning and market launch as well as the target group-oriented use of all marketing instruments. In numerous workshops and exercises, you will study the most important product management tools and then put the solutions you have developed directly into practice. (german language)
- In-house appointments possible on request (online or in person)